When you review your purchases on My Sex Shop, your aim is to give other people the information that they can’t find on the product page: an opinion on how it performs and whether you think it’s worth spending the money on. By reviewing sex toys from My Sex Shop, you can also register to become a Sex Toy Tester.

The best reviews are those that help someone else make an informed decision about the right toy for them. It doesn't matter whether you loved a toy or thought it was awful, the most important thing is to describe how it made you feel and what someone else would find if they bought the same item.

Remember to use your item a couple of times before you pass judgement on it. First impressions do count, but you might find your opinion changes (for better or worse) after a couple of sessions.

The main thing other people want from your review is your personal experience - in a nutshell. “Amazing when used as a clitoral stimulator during penetration”, “woefully lacking in power”, “incredibly and pleasurably tight” are important things you want to say about the toy and even more importantly, they’re things that customers want to know.

If there are photos of the packaging, you don’t need to describe it for five paragraphs. If the measurements and materials are listed, you don’t need to state them unless there’s something important to add e.g. “6 inch circumference doesn’t sound much, but when combined with the material this feels like a really girthy toy”. It's much more important to comment on things people's can't tell from measurements - how noisy was it, how strong were the vibrations?

If you think My Sex Shop has got something wrong in the details, contact us so we can double check.

My Sex Shop customers read a few reviews to get a balanced view, so don't usually spend much time reading each one. Make sure your 'pros', 'cons' and 'bottom line' cover the key points, for the skim readers.

The best reviews are between 4 and 10 paragraphs in length, so If you wrote your review for your blog, cut it down to the most important points for My Sex Shop

• Explained what the product does.
• Described the product's best/worst features.
• Described your experience using the product.
• Explained why the product would (or wouldn't) be right for someone else.