Tenga masturbators offer several product categories. Disposable “Cup” series which are intended for one-time use only (which can be reused if washed correctly), “Flip” series that split open to be easily washable and reusable, compact “Egg” series which resemble Easter eggs and stretch when in use, and “Tenga 3D” series which are intended to be reversed when not in use, showing its geometric patterns. Other accessories include lotions (lubricants), electrical “Tenga Warmers”, and “Hole Warmers” (a stick-shaped hand warmer that uses supersaturated sodium acetate).
Unlike other products of the same kind, Tenga does not intend their products to be a replacement of the human vagina. Erotic or sexual imagery is deliberately avoided in the product design and advertising. The products and their packaging are designed by a consumer goods stylist retained by Matsumoto. They typically feature solid colors of red, white, black, or gray, and have been described as “stylish” and as “Apple of the sex toy industry.” The design also has an added effect of lessening the embarrassment in potential customers. The company has explained the motive behind this approach as to “[do] away with the obscene imagery” to focus instead on design, technology, and functionality, and to “project an image of hygiene.”They also try to detach “pleasure gained through stimulation” from “substitution of sexual intercourse” and focus only on the former. One of their product “Rolling Head Cup” is as an example for this, where the bellows in the middle allow for the top of the product to be swiveled around in a movement that is not analogous to sexual intercourse.